Telephone Surveys. The Government of Poland.

What do European and American companies think about Poland?

Project Description

In 2012 we were faced with a new challenge. It was proposed by a client who asked us to perform a market research survey aimed at determining the level of knowledge and perception of Poland in companies from different European countries. The motivation for said survey was the upcoming European football championship that was held in Poland.

The purpose was to determine the perception of Poland in relationship to its macroeconomics, products and effectiveness in advertising as well as to assess potential business opportunities for the private investor. We had to carry out a telephone survey with 22 questions, which included multiple-choice and open-ended questions.

The deadlines were very tight and the overall timeline for achieving our goal was to say the least, limited. We were forced to optimize our time, redefining our strategy according to this particular situation. Adding to all this was the complexity of the project; multi-lingual, the target group being made up different sized companies from different regions and sectors. We had to obtain results that were not only consistent but also representative of each sector and business for each country.

A few days before delivery, the customer not only requested that the same project be undertaken in the U.S.A. but also requested a visit to our platforms by the Polish government, due to it being of interest as a European project. The work was being carried out from our platform in Romania where we have well-trained multicultural teams which were being coordinated from Spain. The project had began with the translation of questionnaires into seven languages (Spanish, Romanian, Italian, English, German, French and Dutch) and the training of our teams in the field.

Cultural differences were clear from the start. This was especially noticeable in the Netherlands, where it is not usual to respond to telephone surveys and even less usual to discuss things with strangers. The opposite was found in Germany where we didn’t encountered any problems getting our questions answered. In countries like the U.S.A, the companies showed a great lack of knowledge about Poland, while in Italy they associated Poland with the figure of the Pope. In addition, the various holidays posed difficulty campaigning, especially when it came to working on both sides of the pond.

In the end, we meet all the set targets, after a few intense weeks of work. The level of cooperation and team performance was at an all-time high. It was particularly rewarding for our team members to participate in a high-quality multilingual project in various countries.

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